Focus on the Customer
CRM is more than just software or a set of processes – it’s a business culture solidly focused on winning and keeping the right customers. A good CRM solution builds value for your business by opening up vital communication channels and creating a common client-focused knowledgebase to better serve your clients.

CRM is about understanding the buying habits and preferences of your customers and prospects, so you can:
» Build and strengthen customer relationships to keep them coming back.
» Provide value-added services that are difficult for competitors to duplicate.
» Improve your product development and service delivery processes.
» Increase your staff’s awareness of customer needs.
» Reduce customer frustration by not asking the same questions over and over.

By effectively integrating your marketing, sales and customer service functions, a good CRM system makes it easier for everyone inside your company to work together and share critical information.

An effective CRM system empowers your customers and prospects to do business with you – the way they choose. Imagine connecting your customers to your employees and business partners across any department, through any process and via any communication device – phone, fax, e-mail, text chat and the Web. A properly installed and implemented CRM system can contribute many benefits to your organization, including:

» New sales opportunities
The more you know about your customers and their buying habits, the better prepared you’ll be when they’re ready to make a purchase. A good CRM system will classify your prospects and help identify your best customers. With detailed information on your customers, you can accurately project and respond to their buying needs throughout the sales cycle. A good system also acts as a sales assistant to help you automate routine sales tasks – allowing you to spend more time focusing on strategic sales issues.

» Improved customer service
Customer satisfaction is a critical success factor for all businesses. The right system allows your team to take a proactive approach to customer service. With up-to-date customer information at their fingertips, your employees can resolve customer issues more quickly and successfully. Improved customer service also opens doors for revenuegenerating loyalty campaigns and longlasting relationships with your customers.

» Better decision-making
CRM systems provide a single view of the customer across all touch points and channels, as well as delivering comprehensive reports of customer behaviors, marketing campaign results and sales activity. Each of these elements are necessary for smart decision-making and longterm strategic planning.

» Greater efficiency
With an integrated CRM solution, you can gain immediate access to your organization’s critical customer information. A good CRM solution also creates internal efficiencies by automating workflow processes, reducing human error, decreasing process time and providing consistency throughout the entire organization.

» A foundation for growth
The right CRM solution can help you manage the growth of your organization. Effective CRM systems allow for additional users and modules, and provide the option to integrate with other crucial business systems.

Hosted or On-Demand CRM
myownasp.com makes it easy to get CIS Products of the Year, Sage SalesLogix and Sage CRM On-Demand or Hosted. Both products feature fully customizable salesforce and marketing automation workflows that can be tailored to your specific business processes. No longer are you limited to out-of-the-box functionality. Our Certified Partners are here to analyze how you're currently selling and marketing, then customize a plan to put you ahead of your competition by communicating more effectively with your customers and prospects.

Core Components of CRM
CRM helps to increase productivity across your marketing, sales and support functions. By understanding the many ways CRM can improve your company’s effectiveness, you can better communicate those benefits to key decision makers.

Marketing Automation
In order to build lasting – and more profitable – customer relationships, you need to identify, execute and replicate effective marketing initiatives across all your sales channels. An automated CRM system provides the tools for marketing teams to:
» Develop, target and implement campaigns.
» Manage and analyze marketing budgets.
» Maintain lists and track responses.
» Track collateral distribution.
» Analyze campaign results.

Sales Force Automation (SFA)
SFA enables you to analyze the entire sales cycle and successfully manage your sales pipeline – from first contact to final sale. SFA systems provide the tools for sales teams to:
» Perform analysis to ensure time and energy are spent on the deals most likely to close.
» Improve lead distribution and tracking.
» Analyze training and performance.
» Centralize contact and interaction management.
» Effectively process quotes and orders.
» Provide remote sales staff with instant access to corporate information.

Customer Support Automation
Your customer support department must develop the relationships that create customer loyalty and generate repeat sales. Automated CRM provides customer support teams with the tools they need to:
» Increase call center efficiency.
» Create cross-sell and up-sell opportunities.
» Better manage interactions and call escalation.
» Deliver higher levels of customer service.